[Free E_Books] English for Business Communication

English for Business Communication   

Student's Book - Cambridge University Press

Module 1 : Cultural diversity and socialising

Unit 1 : Building a relationship

Cross-cultural understanding (1) - Welcoming visitors - Small talk : keeping the conversation going

Unit 2 : Culture and entertainment

Cross-cultural understanding (2) - Inviting and accepting or declining - Eating out.

Module 2 : Telephoning

Unit 3 : Could I leave amessage ?

Preparing to make a telephone call - Receiving calls - Talking and leaving messages - Asking for and giving repetition - The secretarial barrier.

Unit 4 : Good to hear from you again!

Cross-cultural communication on the telephone (1) - Making arrangements - Changing arrangements - Ending a call.

Unit 5 : Unfortunately there's a problem...

Cross-cultural communication on the telephone (2) - Problem solving on the telephone - Complaints

Module 3 : Presentations

Unit 6 : Planning and getting started

Presentation technique and preparation - The audience - Structure (1) The introduction

Unit 7 : Image, impact and making an impression

Using visual aids : general principles - Talking about the content of visual aids - Describing change.

Unit 8 : The middle of the presentation

Holding the audience's attention - Structure (2) The main body - Listing information - Linking ideas - Squencing.

Unit 9 : The end is near ...this is the end

Structure (3) The end - Summarising and concluding - Questions and discussion.

Module 4 : Meetings

Unit 10 : Making meetings effective

Whats makes a good meeting ? - Chairing a meeting - Establishing the purpose of a meeting

Unit 11 : Sorry to interrupt, but ...

The structure of decision making - Stating and asking for opinion - Interrupting and handling interruptions

Unit 12 : What do you mean by ...?

Asking for and giving clarification - Delaying decisions - Ending the meeting.

Module 5 : Negotiations

Unit 13 : Know what you want

Type of negotiation - Preparation for a negotiation - Making an opening statement

Unit 14 : Getting what you can

Bargaining and making concessions - Accepting and confirming - Summarising and looking ahead

Unit 15 : Not getting what you don't want

Types of negotiator - dealing with conflict - Rejecting - Ending the negotiation.

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Business to Business Marketing

Business to Business Marketing

New Age Publications (Academic) | 2007-12-01 | ISBN: 8122421466 | 604 pages | PDF | 14 MB

The world economy has been divided into the 'Haves and Have-nots'. India has remained a developing nation even as the country has progressed at a faster pace than several other developing nations. With democratically elected government and multi-party political scene the country needed a major political thrust to accelerate its economic growth rate. With the major initiative of the Government of India in 1991, the process started that began taking the country into the market economy. The famous Liberalisation, Privatisation and Globalisation (LPG) have revolutionised the Indian market that had till 1991 remained placid with little competition. 

With an increase in number of international players for almost all products, with better products, with several international brands in the market and with newer ways of product placement and product communication the corporate world has realised the urgency and importance of learning the newer ways of product sales. Competition has become intense and chaotic with, on the one hand great international brands on the other, locally assembled products in the unorganised sector and opening of the vast international arena both for imports and exports of products. Therefore, for the students of Marketing Management study of Business to Business Marketing Management has become imperative. The book offers extensive and yet in-depth learning experience with interactive sessions, including Management Games, Specially Selected Case Studies that create a virtual world enabling the students imbibe the nuances of the subject with interest and comparative ease.
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