In this books, marketing planning and strategy has total of 47 chapter.
Contents:
Chapter 1 - Marketing and the Concept of Planning and Strategy
Chapter 2 - Strategic Marketing
Chapter 3 - Corporate Appraisal
Chapter 4 - Understanding Competition
Chapter 5 - Focusing on the Customer
Chapter 6 - Scanning the Environment
Chapter 7 - Measuring Strengths and Weaknesses
Chapter 8 - Developing Marketing Objectives and Goals
Chapter 9 - Strategy Selection
Chapter 10 - Portfolio Analysis
Chapter 11 - Organizational Structure
Chapter 12 - Strategic Tools
Chapter 13 - Market Strategies
Chapter 14 - Product Strategies
Chapter 15 - Pricing Strategies
Chapter 16 - Distribution Strategies
Chapter 17 - Promotion Strategies
Chapter 18 - Global Market Strategies
Chapter 19 - The Gillette Company (A)
Chapter 20 - The Gillette Company (B)
Chapter 21 - Dell Computer Corporation
Chapter 22 - Kodak vs. Fuji
Chapter 23 - Loblaws
Chapter 24 - CIBC
Chapter 25 - The Nottoway Plantation, Restaurant, and Inn: The White Castle of Louisiana
Chapter 26 - Farggi
Chapter 27 - Lever Brothers' Introduction of Snuggle Fabric Softener
Chapter 28 - Anheuser-Busch, Inc.
Chapter 29 - SR Corp: Decisions for an Emerging Technology
Chapter 30 - Kortec and Wrenware Architectural Hardware
Chapter 31 - Sony Corporation: Car Navigation Systems
Chapter 32 - Procter & Gamble: Bringing the Company into the 21st Century
Chapter 33 - SpainSko
Chapter 34 - Coca-Cola's Long-Term Marketing Strategy
Chapter 35 - L'Oréal Nederland B.V.: Product Information
Chapter 36 - Polaroid and the Family-Imaging Market
Chapter 37 - Fike’s European Strategies
Chapter 38 - PSA Peugeot Citroën
Chapter 39 - Carvel in Beijing
Chapter 40 - KFC: Doing Chicken Right in the U.S. Fast-Food Industry
Chapter 41 - Lonetown Press
Chapter 42 - Middlesex Mutual Assurance Company
Chapter 43 - Discount Retailing Battlefield: Kmart vs. Wal-Mart
Chapter 44 - Procter & Gamble-Scope
Chapter 45 - FedEx and UPS in China-Competing with Contrasting Strategies
Chapter 46 - Playboy Enterprises, Inc. (A)
Chapter 47 - Playboy Enterprises, Inc. (B)
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