Electrical Power Systems Technology

Electrical Power Systems Technology

Electrical Power Systems Technology (Third Edition) provides a broad
overview of the production, distribution, control, conversion, and measurement
of electrical power. The presentation method used in this book will allow the reader to develop an understanding of electrical power systems. The units of the book are organized in a systematic manner, beginning with electrical power production methods. The fundamentals of each major unit of the book are discussed at the beginning of the unit. These fundamentals provide a framework for the information that follows in each unit. The last unit has been expanded to include control devices. This book deals with many important aspects of electrical power, not just with one or two areas. In this way, it will give the reader a better understanding of the total electrical power system—from the production of electricity to its conversion to other forms of energy. Each unit deals with a specific system, such as production, distribution, control, conversion, or measurement. Each system is broken down into subsystems. The subsystems are then explored in greater detail in the chapters that make up each unit.
Contents
Chapter 1 Power Measurement Fundamentals
Chapter 2 Power System Fundamentals
Chapter 3 Power Measurement Equipment
Chapter 4 Modern Power Systems s
Chapter 5 Alternative Power Systems
Chapter 6 Alternating Current Power Systems
Chapter 7 Direct Current Power Systems
Chapter 8 Power Distribution Fundamentals
Chapter 9 Power Distribution Equipment
Chapter 10 Single-Phase and Three-Phase
Distribution Systems
Chapter 11 Fundamentals of Electrical Loads
Chapter 12 Heating Systems
Chapter 13 Lighting Systems
Chapter 14 Mechanical Systems
Chapter 15 Power Control Devices
Chapter 16 Operational Power Control Systems
Chapter 17 Control Devices

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Marketing Management 14th Edition Kotler & Keller

Marketing Management 14th Edition Kotler & Keller

The overriding goal of the revision for the 14th edition of Marketing Management was to create as comprehensive, current, and engaging MBA marketing textbook as possible.Where appropriate, new material was added, old material was updated, and no longer relevant or necessary material was deleted.Marketing Management, 14th edition, allows those instructors who have used the 13th edition to build on what they have learned and done while at the same time offering a text that is unsurpassed in breadth, depth, and relevance for students experiencing Marketing Management for the first time. The successful across-chapter reorganization into eight parts that began with the 12th edition of Marketing Management has been preserved, as well as many of the favorably received within-chapter features that have been introduced through the years, such as topical chapter openers, in-text boxes highlighting noteworthy companies or issues, and the Marketing Insight and Marketing Memo boxes that provide in-depth conceptual and practical commentary.
Contents:
PART 1 Understanding Marketing Management
Chapter 1 Defining Marketing for the 21st Century
Chapter 2 Developing Marketing Strategies and Plans
PART 2 Capturing Marketing Insights
Chapter 3 Collecting Information and Forecasting Demand
Chapter 4 Conducting Marketing Research
PART 3 Connecting with Customers
Chapter 5 Creating Long-term Loyalty Relationships
Chapter 6 Analyzing Consumer Markets
Chapter 7 Analyzing Business Markets
Chapter 8 Identifying Market Segments and Targets
PART 4 Building Strong Brands
Chapter 9 Creating Brand Equity
Chapter 10 Crafting the Brand Positioning
Chapter 11 Competitive Dynamics
PART 5 Shaping the Market Offerings
Chapter 12 Setting Product Strategy
Chapter 13 Designing and Managing Services
Chapter 14 Developing Pricing Strategies and Programs
PART 6 Delivering Value
Chapter 15 Designing and Managing Integrated Marketing Channels
Chapter 16 Managing Retailing, Wholesaling, and Logistics
PART 7 Communicating Value
Chapter 17 Designing and Managing Integrated Marketing
Communications
Chapter 18 Managing Mass Communications: Advertising, Sales Promotions,
Events and Experiences, and Public Relations
Chapter 19 Managing Personal Communications: Direct and Interactive
Marketing, Word of Mouth, and Personal Selling
PART 8 Creating Successful Long-term Growth
Chapter 20 Introducing New Market Offerings
Chapter 21 Tapping into Global Markets
Chapter 22 Managing a Holistic Marketing Organization for the Long Run

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Marketing Planning And Strategy

Marketing  Planning And Strategy

In this books, marketing planning and strategy has total of 47 chapter.
Contents:
Chapter 1 - Marketing and the Concept of Planning and Strategy
Chapter 2 - Strategic Marketing
Chapter 3 - Corporate Appraisal
Chapter 4 - Understanding Competition
Chapter 5 - Focusing on the Customer
Chapter 6 - Scanning the Environment
Chapter 7 - Measuring Strengths and Weaknesses
Chapter 8 - Developing Marketing Objectives and Goals
Chapter 9 - Strategy Selection
Chapter 10 - Portfolio Analysis
Chapter 11 - Organizational Structure
Chapter 12 - Strategic Tools
Chapter 13 - Market Strategies
Chapter 14 - Product Strategies
Chapter 15 - Pricing Strategies
Chapter 16 - Distribution Strategies
Chapter 17 - Promotion Strategies
Chapter 18 - Global Market Strategies
Chapter 19 - The Gillette Company (A)
Chapter 20 - The Gillette Company (B)
Chapter 21 - Dell Computer Corporation
Chapter 22 - Kodak vs. Fuji
Chapter 23 - Loblaws
Chapter 24 - CIBC
Chapter 25 - The Nottoway Plantation, Restaurant, and Inn: The White Castle of Louisiana
Chapter 26 - Farggi
Chapter 27 - Lever Brothers' Introduction of Snuggle Fabric Softener
Chapter 28 - Anheuser-Busch, Inc.
Chapter 29 - SR Corp: Decisions for an Emerging Technology
Chapter 30 - Kortec and Wrenware Architectural Hardware
Chapter 31 - Sony Corporation: Car Navigation Systems
Chapter 32 - Procter & Gamble: Bringing the Company into the 21st Century
Chapter 33 - SpainSko
Chapter 34 - Coca-Cola's Long-Term Marketing Strategy
Chapter 35 - L'Oréal Nederland B.V.: Product Information
Chapter 36 - Polaroid and the Family-Imaging Market
Chapter 37 - Fike’s European Strategies
Chapter 38 - PSA Peugeot Citroën
Chapter 39 - Carvel in Beijing
Chapter 40 - KFC: Doing Chicken Right in the U.S. Fast-Food Industry
Chapter 41 - Lonetown Press
Chapter 42 - Middlesex Mutual Assurance Company
Chapter 43 - Discount Retailing Battlefield: Kmart vs. Wal-Mart
Chapter 44 - Procter & Gamble-Scope
Chapter 45 - FedEx and UPS in China-Competing with Contrasting Strategies
Chapter 46 - Playboy Enterprises, Inc. (A)
Chapter 47 - Playboy Enterprises, Inc. (B)

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